ABEMA TV is a well-known streaming service in Japan, particularly for its live content. It has grown in popularity over recent years, reaching about 18% of the Japanese population by 2023. It offers a range of content, including news, variety shows, dramas, and sports, with a special focus on free, ad-supported broadcasting. The platform has become a significant player in the Japanese streaming market, competing with other platforms like Netflix, U-NEXT, and TVer.
While it may not be as large as the global giants like Netflix, its distinctive offerings and growing penetration in the market reflect its increasing relevance.